3 Keys to a Relationship that Sells Itself

Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”

-Andy Warhol

    To be good in business, is to be good to your customers. When making a sale, we are initializing a relationship with customers, and just like any other relationship, there are a few things it requires…


LISTEN. As a business we must know what our customers want in order to better serve their needs. Listen to customers, they let us know what they want and how you can serve them.  Take the time to identify customer needs by asking questions and focusing on what the customer is really saying.


NEEDS. Just like any relationship, customers have needs. Customers don’t just buy products, but they actually buy good feelings and the confidence that their needs will be met. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs. 


COMMUNICATION. Help customers understand your systems and what you can do for them. You may have the best solution for getting things done, but if customers don’t understand it, they can lose interest. Take time to explain how things work and how they are the right solution for them.

Just like any relationship, the customer-business relationship share the need for a few simple things. Communication, knowing and meeting your customers needs and listening are all important to a happy customer.